At Not Beef, we pride ourselves on producing the finest salmon products inspired by some of our favorite comfort foods including Chili, Sloppy Joes, Meat Loaf, Pizza, Tacos, Bolognese, and more.

Our products are produced in multiple food plants that follow the highest standards of HACCP, supported by full time quality control personnel, and all facilities are third party audited. Producing the finest Salmon products is our number one priority.

Not Beef’s ownership brings over 90 years of combined experience between Avi Attias and Steve Fishman. Creating great salmon products at affordable prices is what we do best.